Prestige new development by Say Yapı of 100 luxury apartments, townhouses and penthouses, plus clubhouse, in a prominent central location overlooking the first Bosphorus bridge. Designed and developed in conjunction with the London-based yoo organisation, founded by Philippe Starck and John Hitchcox, as their first project in Turkey
FYP was responsible for brand positioning, design evaluation, sales office planning, sales team organization and marketing strategy. Following a spectacular launch at the Suada venue, it positioned the sales office as a multi-purpose event venue and ‘living sales office’, a perfect showcase for the unique Starck style. During its consultancy, FYP arranged a wide variety of marketing activities in the sales office.
