For one of its first key projects, FYP was commissioned to carry out development and marketing/sales services for this major mixed-use project on a prominent site in Bursa. The first task was to develop the lifestyle concept for the 678-unit residential component, and assist the client and design team in its orientation and development.
This was a followed by the preparation of corporate and brand positioning, as well as a marketing and sales strategy, and its eventual implementation with FYP’s own sales staff.
