Development consultancy, marketing and sales of a new luxury high-rise project to the west of Istanbul, one of the first in Turkey to feature a double façade that allows fresh air and balcony planting even at the highest levels. Over 200 residential units, 5,000 m2 of podium commercial space, and a 10,000 m2 landscaped park.
FYP was closely involved throughout, from the differentiation of the architectural concept and the project development stages of the project, to the brand positioning and the strategy and implementation of the sales & marketing process.
