What We Do

What We Do

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What we do

Let us plan your life story

It is our guiding principle that our projects should start and end with people: although they may begin with a single individual’s inspiration, they should result in the appreciation and delight of all.

For us, the best reward is to contribute to a project from inception to completion, adding experience at every step. Every stage exciting, from concept through design development to implementation. Every little detail considered afresh, the better to suit each project’s uniqueness. Bringing all key players to the same platform, working together towards a common purpose. Believing in, and developing to the full, the potential of an idea. Creating the best possible synergy between the site, the environment, the market and the client’s expectations – thus providing the maximum added value to the potential of any project

FYP’s founder, Füsun Yilmaz-Phillipson, has advocated these principles throughout her 30+ years’ experience of providing property development services to the real estate sector in Turkey and the region, and has built up a substantial portfolio of clients, partners, brands and projects in Istanbul, Turkey and abroad. Partner Tony Phillipson started his career in London with the international firm of TRIAD architects.planners. He then joined the Mannai Investment Company as Development Director, in charge of a wide range of projects worldwide, and later formed his own development consultancy specialising in Turkey and the Caucasus.

He took a lengthy sabbatical in 2001 – 2008 to join the Rahmi M. Koç Museum in Istanbul as Director.In 2008 he returned to the real estate sector, initially as CEO of a major property company in Tbilisi, Georgia, and latterly as a partner in FYP Project Development Marketing Sales. Tony has worked in a variety of countries including the UK, Turkey, Georgia, France, Italy, Hungary, Spain, the Eastern Caribbean, and Kenya.

Services

Maximising potential

Creating the best possible synergy between the site, the environment, the market and the client’s expectations

FYP services
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Projects

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Clients

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FYP services
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Projects

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Clients

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Concept
Concept

Finding a powerful and compelling story to differentiate each and every project

Design
Design

Creating the best possible synergy between the site, the environment, the market, and the client’s expectations

Branding
Branding

Working with strategic partners in evaluating and incorporating emerging world trends and brands

Marketing / Sales
Marketing / Sales

Devising and managing successful marketing, sales and letting campaigns for all types of development projects.

Residential
Residential

We put all of our wide-ranging experience into our residential sector projects, building on a portfolio of highly prestigious and successful developments, and an extensive customer database. And because the founders of FYP both trained as architects, this enables the company to provide a valuable extra dimension of planning, design and technical capability to clients. We firmly believe that a project’s success is directly related to the rightness of the concept and the clarity and quality of the brief. For all types of real estate projects – but especially residential – the users’ quality of life is the key consideration. To this end we follow the latest developments and trends in global living - but ensure that they are implemented with a local touch. We also follow every step of the development process, monitoring the technical team throughout the design and construction phases and ensuring the consistent and faithful implementation of our original project concept.

Commercial
Commercial

FYP provides a full range of services in connection with retail, office and mixed-use projects, from concept to letting. We use our imagination and experience to bring unique and holistic concepts to differentiate our projects – a vital consideration in this very crowded sector –using both original architecture and creative commercial ideas to give life and excitement as well as solid commercial performance. We then capitalise on our in-depth knowledge of the Turkish and International markets to secure the best mix of brands and / or tenants to complement the concept.

And Beyond...

In almost any area of real estate development – but perhaps especially retail - the project can be improved or even ultimately defined by subsidiary elements (such as leisure, entertainment or food and beverage). We give the same attention to detail to these special concepts as to the core provisions of a project, because they can have an influence and impact out of all proportion to their size - and In order to do this more effectively FYP founder Tony Phillipson has formed a new sister company to FYP called Mee! Entertainment, to focus on exactly these sectors. Usıng its unique worldwide experience, the Mee! team works to create ‘projects within projects’ that both differentiate and enhance.

Complementary sectors...

As a complement to our wide knowledge of the residential and retail and specialised sectors above, we are also able to offer practical consultancy advice on other sub-sectors found in mixed-use projects, including:

Family and Children
Family and Children

FYP has extensive experience with local and international brands and Intellectual Property holders in creating family attractions such as the MiniMall and KidzMondo attractions in Trump Towers in İstanbul.

Food and Beverage
Food and Beverage

We are currently working with Turkish and international brands and celebrity chefs, adding value via the F & B elements to projects in Turkey and the region

Culture and Edutainment
Culture and Edutainment

FYP has a strong belief in the value of this sector, having been closely involved in the management, curatorship and development of major museums in Turkey, and always considers a measure of these attributes in its concept recommendations

Tourism and leisure
Tourism and leisure

We have long experience of the tourism and leisure sectors, particularly the design, development and management of tourist resorts, golf courses, and country clubs worldwide.

In More Detail

Feasibility / Best Use / Land Use Studies
Feasibility / Best Use / Land Use Studies

The architectural and business background of the FYP founders enables them to devise imaginative and sophisticated conceptual solutions to clients’ needs, often taking on key projects for major developers at an early stage, and working in confidence to evaluate their potential. We partner with leading international architectural and planning firms to ensure that the planning and economic possibilities of each project concept are maximised, and the client has a clear vision of not only the feasibility and mix of the project, but also its potential architectural appearance, massing and layout. Each report covers a minimum of: site appraisal, market and competitor analysis, proposed uses and mix, planning and design concept, and outline feasibility.

Development
Development

We work with clients and focus our own extensive knowledge of the real estate market to create innovative yet practical concepts that maximise project value and saleability. We recognise the seriousness of the competition in today’s crowded market, and specialise in devising unique and individual solutions. In short, our goal is to create a unique ‘story’ for each and every project.

These concepts are not just conventional feasibility or best use studies, but (benefiting from our architectural and planning background) are always accompanied by relevant land use, zoning and even architectural concept plans to show the client in visual terms what we have devised. We start with the project location and site, and use our knowledge of the location, the market and the architectural potential to create a project that is truly a ‘best use’.

Building on the new project story, and making the most of the FYP principals’ architectural background, FYP closely monitors the design development, and co-ordinates the client, architects, engineers, and indeed all relevant consultants and solution partners to ensure that the fundamental architectural concepts are protected and enhanced during the pre-construction period. We also specialise in selecting and briefing the key design consultants.

Marketing and Sales
Marketing and Sales

A separate and key part of our services, that can be integrated into a comprehensive project consultancy, or can also be provided on a stand-alone basis. We audit each project from a market perspective, evaluate its potential, and if necessary report on areas that we feel need further consideration – if it is to have a real impact in the market, if it needs more ‘excitement’. We then use all of our real estate marketing and sales experience to ensure that the project realises its maximum potential, preparing a marketing plan and a budget, and carrying out a pre-sales check on the market.

As FYP we have a long track record of successful sales on prestigious projects. For each client we capitalise on this capability to set up and run their sales processes, at the same time creating a fully professional sales team. In addition, we have extensive customer databases for various sectors, built up from a wide variety of completed developments; we also put these at the disposal of each project.

Retail
Retail

In the retail sector, differentiation is becoming increasingly important. FYP specialises in the creation of different and defining concepts for its retail clients, both in terms of the tenant mix and also in new and distinctive brands. Once a clear and unique concept has been selected, we prepare an appropriate tenant mix – in both tabular and schematic form - and also consider incorporating special concepts proposed by our sister company Mee! Entertainment as outlined in the ‘...and beyond’ section above, in order to bring added life and excitement to the project. We also provide full letting services and brand consultancy as a follow-up to our conceptual work.

Brand Consultancy
Brand consultancy

FYP has worked with major international property brands and also specialises in selecting appropriate iconic brands for the various retail and leisure sectors within a project, especially in the Food and Beverage, and Entertainment sectors, as described above. We also provide considered recommendations on the appointment of leading architects and master planners to maximise the potential of developments.

Property / Project Matching
Property / Project Matching

Using our extensive knowledge of the Turkish real estate market and its leading players, FYP is well placed to assist property owners – be it of land or buildings – in realising the maximum value of their assets either by preparing detailed best use studies or by conducting in-depth analysis and informed appraisal of existing studies and proposals provided by clients. We work closely with both major local and EMEA owners and investors, auditing the legal, planning and commercial aspects of their property in order to make the best possible preparations and presentation for sale, or joint venture development. We also work with landlords and project owners to find suitable partners and tenants, including brokering a joint venture partnership.