Torun Center

A major 200,000 m2 mixed use (office, residential, commercial) project on the site of the former Galatasaray Stadium in the CBD, by leading developer the Torunlar Group.

FYP devised the project development, life concept, sales & marketing strategies, and was responsible for directing the pre-launch preparations and implementation.

The House Residence, Bomonti

FYP was responsible for a complete rethinking of an existing 200-unit residential project. Firstly, the concept was changed, from apartments to a branded residence and 50-room branded hotel, and then FYP introduced and negotiated an agreement between the owner and leading boutique hotel operator the House Collection. At the same time, several key architectural changes were made to improve the project layout, increase the value of the podium floors, and upgrade the unit plans.
In separate commissions, FYP was also responsible for the sales and marketing of the entire project, as well as carrying out the entire interior design (in collaboration with Conran + Partners of London), and the landscape concept.

The House Residence is also the location of FYP’s new lifestyle concept Comune

HilPark Suites

Prestige, low-rise residential development by prestige developer Bay İnşaat of 91 apartment and duplex units in the İstinye district of Istanbul. The project’s brand positioning, marketing strategy, advertising & PR strategy and all sales implementation were carried out by FYP.

Nissa Residential Project, Bahçeşehir

Development consultancy, marketing and sales of a new luxury high-rise project to the west of Istanbul, one of the first in Turkey to feature a double façade that allows fresh air and balcony planting even at the highest levels. Over 200 residential units, 5,000 m2 of podium commercial space, and a 10,000 m2 landscaped park.

FYP was closely involved throughout, from the differentiation of the architectural concept and the project development stages of the project, to the brand positioning and the strategy and implementation of the sales & marketing process.

Koru Park, Bursa

For one of its first key projects, FYP was commissioned to carry out development and marketing/sales services for this major mixed-use project on a prominent site in Bursa. The first task was to develop the lifestyle concept for the 678-unit residential component, and assist the client and design team in its orientation and development.

This was a followed by the preparation of corporate and brand positioning, as well as a marketing and sales strategy, and its eventual implementation with FYP’s own sales staff.

Veliefendi Project, Zeytinburnu

A large, high rise residential project of some 1,070 units plus extensive retail and social facilities. FYP was commissioned by turkey’s leading conglomerate, the Koç Group, to create a pricing and market positioning strategy, and to lead negotiations with the joint venture partner on asset division.

Zekeriyakoy, Istanbul

One of the first, and largest, integrated residential communities in the Istanbul region, with over 800 units and a large commercial town centre.

Kemer Country, Istanbul

Istanbul’s first and leading residential community with over 1,000 units and a first-class Golf & Country Club – and the first development to bring the latest European planning and conceptual ideas to the luxury residential market in Turkey.

Tony Phillipson was the original master planner and architectural director of the project, and went on to spend 20 years as a key consultant and executive for Kemer Country. Füsun Yılmaz Phillipson, just before founding FYP, was the Vice-Chairman of the Board of Directors, General Manager of the Kemer Golf & Country Club, and directed the sales and marketing of all projects within the Kemer Country group.

As Marketing & Sales Director, she was responsible for market positioning, branding, sales, and sustainable development of what was, and still is Turkey’s leading low-rise gated community.

With the aid of over 400 staff, Füsun was also responsible for over 100 events a year, including the negotiation and implementation of many firsts for Turkey such as international Pro-Am golf tournaments, Volvo Championship equestrian events, and large open-air flea markets. She also pioneered marketing initiatives such as the upscale Sedir magazine, and lifestyle booklets for residents.

Casaba, Istanbul

One of Istanbul’s best low-rise gated residential communities, with over 250 units and a first-class Social Club, in a major joint venture between İş GYO and the Koray Group.

Before founding FYP, both Tony Phillipson and Füsun Yılmaz-Phillipson worked extensively on this project, Tony was responsible for architectural co-ordination and strategy, as well as designed large parts of the master plan and several unit types.

As a Vice-President of Marketing at Koray, Füsun was responsible for the lifestyle concept, brand positioning, 360-degree marketing management, advertisement & PR strategy, and sales. Her own in-house sales team quickly achieved sales of 180 units in the first phase.

Kemer Country Log Homes

Master planning, architectural design, marketing and letting of 185 luxury US-sourced log homes in the Belgrade Forest.

Trump Towers Istanbul

Marketing and sales of both new and rental units in the 29-floor residential tower in this prestige city centre mixed use development – 204 units and 34,500m2.

FYP carried out all staged of the sales & marketing process up to turnkey handover; we also created a second –hand letting programme for the homeowners after the start of occupation.

(See also the Retail and Culture References below to learn about FYP’s extensive involvement in the Trump Towers Mall)

Elit Residence, Istanbul

The first full-service high-rise residence and social club in the heart of Istanbul.

As the Assistant General Manager responsible for Marketing & Sales, at the Koray Group, Füsun Yılmaz-Phillipson was responsible for the market positioning, devising the life story, the branding and the creation and supervision of the sales team.

Lisi Lake

Large and prestigious project of 5000+ residential units + social and commercial facilities on a prime 350 hectare lake and forest site on the outskirts of Tbilisi. FYP was responsible for the original best use and feasibility study of this major project, as well as the architectural briefing and direction of some of the world’s leading architects and master planners in the creation of the master plan and unit designs. Tony Phillipson was also responsible for liaising with major funders such as a OPIC during the funding phase of the project.

Eston Deniz, Eston Şehir

Two large residential projects, totalling over 8,000 units, located to the west of Istanbul.

FYP carried out an audit of the marketing and sales situation of this project, which had been taken over by the state TMSF, and devised a new strategy for improving the sales performance. FYP subsequently managed the entire sales & marketing process, and sold out all phases of the project during its consultancy.

Akfirat Evleri

Completed residential development in the emerging residential area of Akfirat, close to the new Istanbul Sabiha Gökçen airport and the Formula 1 track, with 143 units.

Akfirat Evleri, a joint venture between the Doğan Group and Milpa, was Turkey’s first lightweight steel-framed villa project, and was introduced into the market by FYP, who went on to carry out the sales and simultaneous delivery of all the houses.

yooistanbul

Prestige new development by Say Yapı of 100 luxury apartments, townhouses and penthouses, plus clubhouse, in a prominent central location overlooking the first Bosphorus bridge. Designed and developed in conjunction with the London-based yoo organisation, founded by Philippe Starck and John Hitchcox, as their first project in Turkey

FYP was responsible for brand positioning, design evaluation, sales office planning, sales team organization and marketing strategy. Following a spectacular launch at the Suada venue, it positioned the sales office as a multi-purpose event venue and ‘living sales office’, a perfect showcase for the unique Starck style. During its consultancy, FYP arranged a wide variety of marketing activities in the sales office.

Blue Lake Küçükçekmece

One of FYP’s longer term clients, Metal Yapı Konut has commissioned us to provide a variety of services on such major projects as this 780-unit Blue Lake Residence in Küçükçekmece, a major gated community in Zekeriyaköy, and the 52-storey Fako office tower in Levent.

For the Blue Lake Project development phase, FYP directed the following: pricing, Sales & Marketing positioning and strategy, brand positioning, sales office interior design planning and implementation, advertising implementation, PR and media procurement strategies, and the re-launch process.

Arnavutköy Lifestyle Centre

35,00om2 cultural centre, market, and semi-enclosed shopping and leisure complex in an emerging suburb of Istanbul.
Concept, Interior Layout planning, outline mix

Gaziosmanpaşa Residential Project

18,000 / 620 unit residential and commercial project next to the TEM orbital motorway
Design, Landscape Design, Development and Marketing consultancies

TEM Avrasya

This brand new Fuzul Yapı Project of over 600 units plus a retail podium is located next to the TEM motorway (connecting the European and Asian sides of Istanbul) and benefits from a major emphasis on landscaping as well as clean and efficient interior design.

FYP services included strategic advice on the concept, development and marketing, plus a specific detailed technical consultancy to upgrade the interior architecture, landscaping and sales office design.

Istanbul Istanbul, Göktürk

Before founding FYP, and while Vice-President of Sales and Marketing at the Koray Group, Füsun Yılmaz-Phillipson was responsible for devising the life story, carrying out the sales and marketing management, and setting up the sales team of this prestigious low-rise project of 204 villas and apartments, on the outskirts of Istanbul.

5. Levent

The FYP sales and marketing portfolio includes providing strategic sales, marketing and pricing consultancy for this major, 2,288-unit project by the Torunlar Group.

Istanbul Istanbul

While working for Koray İnşaat and Yapı Kredi on this prestigious low-rise gated community, Füsun Yılmaz-Phillipson was responsible for the creation of a life story, setting up the sales and marketing management, and recruiting and training the sales team.