The ticket revenue at a museum is rarely sufficient to ‘balance the books’, and the RMKM was no exception. However, the potential of an attractive location by the waterside is considerable, and Tony quickly started marketing the Museum as a location for private and corporate entertainment – from weddings to conferences, from product launches to classic car shows. The unusual venue quickly became popular, and after a few years was holding over 100 events a year, with the income exceeding that from ticket sales.
The other major potential revenue source for museums is temporary exhibitions, and Tony was responsible for bringing several visiting exhibitions, finding sponsors to cover most of the costs thus retaining the ticket revenue for the museum.
Tony also made the most of the resources of the Museum’s founder, Mr Rahmi M Koç, in getting publicity for the activates and collections of the Museum. The media were always interested in being invited to such a prestigious location and in giving print and TV interviews, and the result of this was a very considerable amount of publicity for the Museum. Because of all the above initiatives, the annul visitor numbers stabilised at around 250,000 every year – placing the RMKM firmly amongst some the world’s major museums.